A marketing platform, no matter how powerful, doesn’t exist in a vacuum. Its true value is unlocked when it seamlessly connects with the other essential tools you use to run your business every day. An integration isn’t just a technical connection; it’s a bridge that allows data to flow freely, automating tasks and providing you with a unified view of your customer’s journey.
But with hundreds of apps in Brevo’s integration marketplace, the sheer number of options can be overwhelming. Which ones are truly essential? Which ones will provide the biggest return on your time and effort?
This guide cuts through the noise. We’re going to take a deep dive into the 5 most essential, game-changing integrations for Brevo that will save you time, supercharge your marketing, and transform your platform into the central hub of your entire business ecosystem.
#1. Shopify: For E-commerce Automation
- What it is: Shopify is the world’s leading e-commerce platform, allowing businesses to easily build, manage, and grow their online stores.
- Integration Difficulty: Easy (One-click app install from the Shopify App Store).
Why the Integration Matters: Connecting Brevo and Shopify is a non-negotiable for any serious e-commerce business. This native integration automatically syncs your customer and order data directly into your Brevo account. This means every time a customer makes a purchase, their contact profile in Brevo is updated with that information, allowing for incredibly powerful and targeted marketing that goes far beyond simple newsletters.
Strategic Use Case: The most powerful use case here is tackling abandoned carts. With the integration active, you can create an automation workflow in Brevo that triggers the moment a customer leaves your Shopify checkout without completing their purchase. You can then send a perfectly timed sequence of emails—perhaps one an hour later with a simple reminder, and another 24 hours later with a small discount code—to recover what would have been a lost sale. This single automation can dramatically increase your store’s revenue.
Beyond that, you can:
- Segment customers based on their purchase history (e.g., “VIP Customers” who have spent over $500, or “One-Time Buyers” you want to re-engage).
- Send post-purchase follow-up sequences to ask for reviews or cross-sell related products.
- Use SMS marketing to notify customers about flash sales or shipping updates.
#2. WordPress: For Content & Lead Capture
- What it is: WordPress is the most popular content management system (CMS) on the planet, powering over 40% of all websites.
- Integration Difficulty: Easy (Official Brevo plugin).
Why the Integration Matters: For any business that uses a WordPress website or blog, this integration is essential. The official Brevo plugin allows you to seamlessly embed sign-up forms on your site, manage your subscribers, and even send your transactional emails (like password resets or comment notifications) through Brevo’s high-deliverability servers.
Strategic Use Case: The primary use case is effortless lead capture. Install the plugin, and you can use a simple widget to add a newsletter sign-up form to your blog’s sidebar, footer, or within individual posts. When a visitor fills out this form, they are automatically added to the specific contact list you’ve designated in Brevo. This simple connection is the foundation of building your email list. Furthermore, by routing your WordPress site’s transactional emails through Brevo, you get detailed analytics and ensure these critical emails don’t end up in spam.
#3. Zapier: The Master Key to 5,000+ Apps
- What it is: Zapier is an online automation tool that acts as a bridge between different web apps that don’t have a native integration.
- Integration Difficulty: Medium (Requires setting up individual workflows, or “Zaps”).
Why the Integration Matters: While Brevo has many great native integrations, it can’t connect to everything. Zapier is the “master key” that unlocks the rest of your tech stack. It allows you to create simple “if this happens in App A, then do that in Brevo” rules. This means you can connect Brevo to virtually any other modern software you use.
Strategic Use Case: Imagine you host webinars as part of your marketing strategy. Your webinar software (like Zoom or Demio) doesn’t have a direct integration with Brevo. With Zapier, you can create a simple “Zap.”
- Trigger: When a new person registers for your webinar in Zoom…
- Action: …automatically add them as a contact in Brevo and tag them as a “Webinar Registrant.”
This simple connection allows you to automatically send email reminders before the webinar and follow-up sequences after, all from within Brevo. The possibilities are nearly endless: connect your accounting software, your project management tools, your survey forms, and more, making Brevo the true central hub of your business operations.
#4. Google Analytics: For Tracking ROI
- What it is: Google Analytics is the industry-standard tool for tracking your website’s traffic, understanding user behavior, and measuring conversions.
- Integration Difficulty: Easy (Simple toggle in the campaign setup).
Why the Integration Matters: How do you know if your email campaigns are actually working? Clicks and opens are one thing, but what you really want to know is if those emails are leading to real business results. The Google Analytics integration allows you to bridge the gap between your email efforts and your website’s performance. By simply toggling a switch in your Brevo campaign settings, Brevo automatically adds the necessary tracking parameters (UTM codes) to all the links in your email.
Strategic Use Case: With this integration active, you can log into your Google Analytics dashboard and see exactly how users from your email campaigns are behaving. You can answer critical questions like:
- Which specific newsletter drove the most traffic to my new blog post?
- How many users who clicked the link in my “Welcome Series” ended up visiting the pricing page?
- What is the total revenue generated from customers who came from my last promotional email?
This allows you to track the entire customer journey from an email click to a final purchase, giving you a crystal-clear picture of your email marketing ROI and enabling you to make data-driven decisions.
#5. Stripe: For Sales & Customer Data
- What it is: Stripe is a leading online payment processing platform that makes it easy for businesses to accept payments.
- Integration Difficulty: Medium (Often best managed via Zapier).
Why the Integration Matters: Connecting your payment data to your marketing platform is one of the most powerful things you can do. By integrating Stripe with Brevo, you can sync your sales data directly with your contact profiles. This allows you to go beyond basic marketing and start segmenting and automating based on actual customer value and purchase behavior.
Strategic Use Case: Imagine you want to create a “VIP Customer” segment. You can set up an integration that automatically tags a contact in Brevo as “VIP” once their total spending in Stripe crosses a certain threshold (e.g., $500). This can then trigger an automation that sends them an exclusive discount code or a personal thank you message. You can also trigger post-purchase sequences, ask for reviews, or re-engage customers who haven’t purchased in a while—all based on real-time sales data.
Pro-Tip: Stacking Integrations for Maximum Power
The real magic happens when you combine multiple integrations. Here’s a powerful “stack” you can create:
- A visitor lands on your WordPress site and fills out a Brevo sign-up form.
- This triggers a Zapier workflow that also adds them to your external project management tool as a new lead.
- The lead receives your Brevo welcome automation and eventually makes a purchase via Stripe.
- The Stripe data syncs back to Brevo, tagging the contact as a “Customer.”
- All the data from these interactions is tracked in Google Analytics, giving you a complete view of your funnel’s performance.
This is how you build a true marketing machine, with Brevo acting as the central command center.
Conclusion: Building Your Integrated Marketing Hub
Brevo’s true power isn’t just in its built-in features; it’s in its ability to connect with the other essential tools you use every day. By leveraging these top integrations, you can automate workflows, unify your data, and save countless hours of manual work.
You can transform Brevo from a single platform into the central, intelligent hub of your entire marketing and sales ecosystem.
Common Questions:
1. Does Brevo integrate with other major tools like Salesforce or Typeform? Yes, while Brevo might not have a native, one-click integration for every app, it connects to thousands of them (including Salesforce, Google Sheets, Slack, and Typeform) through its Zapier integration. Zapier acts as a powerful bridge, allowing you to automate workflows between Brevo and almost any other tool in your tech stack.
2. Are Brevo integrations free to use? Most of Brevo’s native integrations (like the official plugins for WordPress and Shopify) are free to install and use. However, keep in mind that the third-party services themselves (like Zapier or other premium apps) may have their own subscription costs.
3. What’s the difference between a native integration and using Zapier? A native integration is a direct connection built by Brevo or its partner (like the Shopify app). It’s typically a simple, one-click install. Using Zapier is like using a universal adapter; it’s more flexible and connects to thousands of apps, but may require a few extra steps to set up the specific “Zap” or workflow you need.
4. Which Brevo integration is most important for e-commerce? For any e-commerce business, the Shopify integration is the most critical. It provides the deepest connection, syncing customer and order data that allows you to create powerful, automated campaigns like abandoned cart reminders and post-purchase follow-ups, which can directly increase your revenue.
5. Do I need to be a developer to set up these integrations? No, not at all. The vast majority of Brevo’s integrations, especially the ones listed in this guide, are designed for marketers and business owners, not developers. Most can be set up in just a few clicks with no code required.
Hey, I’m Mubashir Hassan! As an SEO expert and content writer, I’ve spent years in the trenches of digital marketing, helping businesses get seen and heard online. I’ve learned that success isn’t just about using the right tools; it’s about having the right strategy. My goal is to share the practical, data-driven insights you need to create content that not only ranks but also converts. With deep experience in platforms like Brevo, MailerLite, and Hubspot. I’m excited to help you build a marketing engine that delivers real results.
