Choosing the right email marketing software in 2025 can make or break your campaigns. With dozens of options available, it’s critical to pick a platform that balances features, automation, pricing, and deliverability.
Below, we’ll review the Top 10 Email Marketing Tools in 2025, breaking down each one’s strengths, weaknesses, and pricing. After that, we’ll compare them side by side and explain why Brevo is the best choice for most businesses in 2025.
1. Brevo
Overview:
Brevo is one of the fastest-growing email marketing platforms, well-known for its generous free plan and multi-channel features like SMS and WhatsApp. It also includes a built-in CRM, making it a full customer engagement suite.
Strengths:
- Free plan includes up to 300 emails/day.
- Unlimited contacts (pricing is based on email volume, not list size).
- Automation workflows, segmentation, and website tracking.
- Multi-channel messaging (SMS, WhatsApp, chat).
- Excellent deliverability rates and strong customer support.
Weaknesses:
- Some advanced features (like predictive analytics) require higher-tier plans.
- Not always ideal for very high-volume enterprise campaigns.
Pricing:
Free plan available. Paid plans start around $9/month depending on email volume.
2. MailerLite
Overview:
MailerLite is designed for beginners and small businesses that want a clean, user-friendly platform with solid basics. It offers beautiful templates, landing pages, and decent automation at an affordable price.
Strengths:
- Very beginner-friendly, clean interface.
- Landing pages and website builder included.
- Generous free plan for small lists.
Weaknesses:
- Fewer advanced automation features.
- Limited multi-channel support.
Pricing:
Free plan up to ~1,000–2,500 subscribers. Paid plans scale with subscribers, starting around $10/month.
3. Klaviyo
Overview:
Klaviyo is a powerhouse for e-commerce businesses. It offers deep segmentation, predictive analytics, and some of the best integrations with Shopify and WooCommerce.
Strengths:
- Excellent for e-commerce personalization.
- Predictive analytics and advanced reporting.
- Seamless Shopify and WooCommerce integrations.
Weaknesses:
- Expensive as contact lists grow.
- Steeper learning curve for beginners.
Pricing:
Free plan for small lists. Paid plans scale quickly, often becoming one of the pricier options.
4. ActiveCampaign
Overview:
ActiveCampaign is built for businesses that want advanced automation. It offers powerful workflows, tagging systems, and segmentation.
Strengths:
- Industry-leading automation workflows.
- Great segmentation and tagging.
- Strong customer support and templates.
Weaknesses:
- Higher learning curve.
- More expensive than basic platforms.
Pricing:
Plans start at $19/month for entry level.
5. Omnisend
Overview:
Omnisend is a favorite for e-commerce brands that want both email and SMS marketing. It includes automation templates like abandoned cart and product recommendations.
Strengths:
- Strong email + SMS + push notification features.
- Pre-built automation flows.
- Affordable for small stores.
Weaknesses:
- Free plan is limited.
- Costs increase with higher usage.
Pricing:
Paid plans start at around $16/month.
6. GetResponse
Overview:
GetResponse offers more than email—it includes webinars, funnels, and landing pages. It’s great for businesses wanting an all-in-one platform.
Strengths:
- Webinars + funnels built in.
- Solid automation features.
- Good segmentation tools.
Weaknesses:
- Interface can feel complex for beginners.
- Some features require higher-tier plans.
Pricing:
Paid plans start at $19/month.
7. Mailchimp
Overview:
Mailchimp is one of the most recognized names in email marketing. It offers strong design tools, good templates, and integrations.
Strengths:
- Popular, trusted brand.
- Excellent templates and design flexibility.
- Wide range of integrations.
Weaknesses:
- Pricing increases quickly with list size.
- Free plan is very limited in 2025.
Pricing:
Paid plans start around $20/month.
8. AWeber
Overview:
AWeber is reliable and simple, best for creators and small businesses that want straightforward email marketing.
Strengths:
- Good customer support.
- Strong template library.
- Simple automation.
Weaknesses:
- Fewer advanced automation features.
- No SMS or multi-channel capabilities.
Pricing:
Free for small lists. Paid plans increase with subscribers.
9. Constant Contact
Overview:
Constant Contact is popular with nonprofits and event-based businesses. It has solid deliverability and reliable list management.
Strengths:
- Reliable email delivery.
- Strong for event marketing.
- Good support.
Weaknesses:
- Limited automation compared to competitors.
- Fewer personalization options.
Pricing:
Paid plans start at around $20/month.
10. Moosend
Overview:
Moosend is a budget-friendly option for small businesses. It offers automation and a flexible drag-and-drop editor at lower price points.
Strengths:
- Very affordable.
- Good automation for the price.
- Easy to use.
Weaknesses:
- Smaller template library.
- Support less robust than bigger platforms.
Pricing:
Paid plans start around $9/month.
Comparison Table: Top Email Marketing Tools 2025
| Tool | Strengths | Weaknesses | Starting Price |
|---|---|---|---|
| Brevo | Free plan, unlimited contacts, automation, multi-channel | Advanced analytics cost more | $9/month |
| MailerLite | Easy for beginners, landing pages | Limited automation, no SMS | $10/month |
| Klaviyo | Best for e-commerce, predictive analytics | Expensive, steep learning | Custom (high) |
| ActiveCampaign | Advanced automation | Complex, costly | $19/month |
| Omnisend | Email + SMS + push | Free plan limited | $16/month |
| GetResponse | Funnels + webinars | Complex interface | $19/month |
| Mailchimp | Trusted brand, integrations | Expensive as list grows | $20/month |
| AWeber | Strong support, simple | Limited advanced features | Varies |
| Constant Contact | Great deliverability, event marketing | Weak automation | $20/month |
| Moosend | Affordable, easy automation | Fewer templates/support | $9/month |
Final Verdict: Why Brevo Wins in 2025
After comparing features, pricing, and usability, Brevo stands out as the best all-round email marketing platform in 2025. It combines:
- A generous free plan (300 emails/day).
- Unlimited contacts (unique pricing model).
- Multi-channel capabilities (email, SMS, WhatsApp, chat).
- Scalable automation workflows that grow with your business.
- Affordable paid plans starting at just $9/month.
For small and medium-sized businesses—especially those in e-commerce—Brevo offers the best balance of affordability, advanced features, and scalability.
Common Questions:
1. What is the best email marketing tool in 2025?
The best email marketing tool in 2025 depends on your business size and goals, but Brevo stands out as the most affordable and versatile choice.
While platforms like Mailchimp, HubSpot, and Klaviyo offer advanced features, Brevo combines automation, CRM, and SMS marketing at a lower price point, making it ideal for small businesses and growing startups.
2. Which email marketing software is best for small businesses?
Brevo and Mailchimp are the most popular tools for small businesses in 2025.
Brevo is known for its free plan, simple automation, and multi-channel communication, while Mailchimp offers ease of use and good templates. For beginners with limited budgets, Brevo provides the most value without hidden costs.
3. How much does email marketing software cost in 2025?
Most email marketing tools in 2025 cost between $10–$99 per month, depending on the number of subscribers and features.
For example, Brevo offers a free plan and paid plans starting around $25/month, while HubSpot and Klaviyo can cost $100+ for advanced features. Always compare pricing with your list size and marketing goals to avoid overspending.
4. What features should I look for in an email marketing platform?
The most important features in 2025 are automation workflows, segmentation, analytics, deliverability, and integrations with eCommerce/CRM tools.
Tools like Brevo and HubSpot provide built-in CRM, while Mailchimp and ConvertKit excel at design and templates. Choosing the right tool means matching features with your business needs rather than just picking the most popular brand.
5. Is Brevo better than Mailchimp or HubSpot in 2025?
Yes, for many small and medium businesses, Brevo is better than Mailchimp or HubSpot in 2025 because of its affordable pricing, unlimited contacts, SMS marketing, and CRM integration.
Mailchimp is still great for beginners, and HubSpot is powerful for enterprises, but Brevo balances cost and features, making it the smartest long-term investment.
Hi, I’m Jawad Khalid worked in Digital Marketing and as a content manager. I’ve been testing and reviewing digital marketing software since 2015. My main expertise is taking complex tools and breaking them down into simple, practical reviews. Here, I focus on putting platforms like Brevo through their paces for our own projects to see how they truly perform. I’m excited to share my findings and support you on your marketing journey!
