An In-Depth Brevo Review 2025: The All-in-One Platform We Actually Use

Are you feeling the strain of “tool fatigue”? If you’re a business owner or marketer, you know the feeling: one subscription for your email newsletter, another for your CRM, a third for live chat, and maybe a fourth for landing pages. Each has its own login, its own learning curve, and its own monthly bill. This digital juggling act isn’t just expensive; it’s inefficient and it keeps your most valuable asset—your customer data—siloed and disconnected.

What if you could replace that chaotic, expensive puzzle with a single, elegant, and powerful solution? That’s the promise of Brevo.

This isn’t just another surface-level review. We’ve used Brevo (Formerly Sendinblue) extensively in real-world scenarios, and in this guide, we’re taking you on a deep dive into every aspect of the platform. From its core features and pricing to its performance and ideal use cases, we’ll provide an honest, hands-on look to help you decide once and for all if Brevo is the right growth partner for your business in 2025.

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Our Verdict in 60 Seconds: Is Brevo Worth It in 2025?

For those short on time, here’s our quick, scannable verdict.

Overall Rating:	★★★★☆ (4.8/5)
Summary:	Brevo is an outstandingly powerful and cost-effective all-in-one platform that successfully combines tools that would otherwise cost hundreds of dollars per month. Its generous free plan is unmatched in the industry.
Recommended For:	Small to medium-sized businesses, startups, e-commerce stores, and content creators who want to consolidate their marketing tools, save money, and grow their business from a single dashboard.

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What is Brevo? From Email Tool to Complete Growth Platform

Many people still remember Brevo by its former name, Sendinblue. While it started as a simple email marketing tool, its transformation into Brevo in 2023 signaled a much bigger ambition. Brevo’s core philosophy is no longer just about sending emails; it’s about building a complete, unified platform to manage every single digital interaction you have with a customer.

This all-in-one approach means that instead of just being an email service, Brevo is now your central hub for marketing, sales, and customer support. It’s designed to give you a true 360° view of your customer, from their first visit to your website to their most recent purchase and support ticket.

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A Deep Dive into Brevo’s Core Features

Let’s break down exactly what you get inside the platform. Brevo is structured into three main pillars: The Marketing Platform, The Sales Platform, and The Conversations Platform, with a powerful Transactional Email engine running behind the scenes.

The Marketing Platform: Your Growth Engine

This is the heart of Brevo, containing a full suite of tools designed to attract, engage, and convert your audience.

• Email Campaigns: At its core, Brevo is a world-class email marketing tool. The drag-and-drop editor is intuitive and powerful, allowing you to create beautiful, responsive emails without touching a line of code. You get access to a library of professional templates, and on paid plans, you can A/B test your subject lines to see what resonates most with your audience. Personalization is also a key strength; you can easily insert a subscriber’s name or other details to make your emails feel personal and increase engagement.
• Marketing Automation: This is where Brevo truly shines. The visual workflow builder allows you to create powerful “if-this-then-that” automations. You can start with pre-built “recipes” for common scenarios like a welcome series for new subscribers or an abandoned cart reminder for e-commerce customers. As you grow, you can build custom workflows from scratch, using triggers like “visited a specific page” or “clicked a link in an email” to send highly targeted messages. This is the key to nurturing leads and driving sales on autopilot.
• CRM (Customer Relationship Management): Unlike many email platforms that have a separate, often expensive, CRM product, Brevo includes a CRM right in its core platform—even on the free plan. Every contact you have is stored here, with a detailed history of their interactions with your brand. You can create tasks for yourself or your team, segment your contacts into different lists based on their behavior, and get a unified view of every lead.
• Landing Pages & Forms: To grow your email list, you need effective ways to capture leads. Brevo’s landing page builder allows you to create professional-looking pages for your marketing campaigns without needing a developer. You can choose from a variety of templates, customize them to match your brand, and link them to your email lists and automation workflows. The form builder is equally easy to use, allowing you to create embeddable sign-up forms for your website or blog.
• SMS & WhatsApp Campaigns: In a world of crowded inboxes, reaching customers on their mobile devices can be incredibly effective. Brevo allows you to send bulk SMS campaigns for flash sales or important announcements. For a more conversational approach, you can also integrate with WhatsApp to send campaigns and engage with customers on one of the world’s most popular messaging apps.

The Sales Platform: Your Integrated CRM & Deal Tracker

Best for: Businesses that want to manage leads and close deals without needing a separate, expensive CRM.

This is where Brevo extends beyond marketing to help you actively manage and close deals. It’s a game-changer for businesses that want their sales and marketing efforts to be perfectly in sync.

• Pipeline Management: Brevo includes a visual, Kanban-style sales pipeline. You can create custom stages (like ‘New Lead’, ‘Contacted’, ‘Proposal Sent’, ‘Closed-Won’) and drag-and-drop deals from one stage to the next. This provides a clear, at-a-glance view of your entire sales process, ensuring no opportunities are missed. You can assign tasks, set deadlines, and collaborate with your team right within the deal card.
• Meeting Scheduler: This is a powerful feature that directly competes with standalone tools like Calendly. You can create personalized booking pages with your availability and share a link with prospects. They can then book a meeting time that works for them, and the event is automatically synced to both of your calendars. This eliminates the frustrating back-and-forth emails typically required to schedule a single call.

Conversations: Your Unified Customer Inbox

Best for: Providing real-time support and capturing leads directly from your website and social media.

In today’s market, customers expect to be able to reach you on their preferred channels. Brevo’s Conversations tool brings all these interactions into one place.

• Live Chat & Chatbots: You can easily add a chat widget to your website. When a visitor has a question, they can start a conversation in real-time. This is invaluable for answering sales questions, providing instant support, and capturing leads. You can even set up simple chatbots to handle common questions or qualify leads when your team is offline.
• Unified Inbox: The real power of Conversations is the unified inbox. It pulls in messages from your website’s live chat, your Facebook page, and your Instagram DMs. Your team can manage and respond to all these different channels from a single dashboard, providing a faster, more consistent customer experience.

Transactional Email Platform

Best for: E-commerce stores and apps needing reliable, automated emails like order confirmations and password resets.

This is a more technical, but absolutely critical, feature. Transactional emails are the automated, one-to-one messages triggered by a user’s action. Brevo’s powerful API and SMTP Relay ensure these emails have best-in-class deliverability, meaning they reliably land in the inbox, not the spam folder.

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Brevo Pricing: An Unbeatable Value Proposition?

Brevo’s pricing is one of its most compelling features. The Free plan is the star of the show, offering unlimited contacts, up to 300 emails per day, a full CRM, marketing automation, and live chat. For any new or small business, this is an incredible amount of value.

The paid plans are also highly competitive:

• Starter: Begins at a very reasonable price, increases your email sending limit, and removes the Brevo branding.
• Business: Adds more advanced features like A/B testing, more in-depth reporting, and phone support.
• BrevoPlus: For larger enterprises, offering advanced security, multi-user management, and a dedicated account manager.

Here’s a breakdown of the most popular plans:

Feature	Free	Starter	Business
Price	$0/month	Starts at $8.08/month	Starts at $16.17/month
Email Sends	300/day (9k/month)	From 5k/month	From 5k/month
Contacts	Unlimited	Unlimited	Unlimited
No Daily Send Limit	No	✅ Yes	✅ Yes
No Brevo Logo	No	Add-on	✅ Yes
Marketing Automation	✅ (up to 2k contacts)	✅ (up to 2k contacts)	✅ (Unlimited)
A/B Testing	No	No	✅ Yes
Advanced Statistics	No	No	✅ Yes
Phone Support	No	No	✅ Yes

The key takeaway is that Brevo’s model allows you to start for free with an unlimited contact list and a full suite of tools, then scale affordably as your business grows.

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Performance & Deliverability: Will Your Emails Reach the Inbox?

A marketing platform is useless if your emails go to spam. Brevo takes deliverability very seriously. They provide you with all the tools needed to authenticate your domain (SPF, DKIM, DMARC), which is a crucial step in proving to email providers like Gmail that you are a legitimate sender. On higher-tier plans, you also have the option of getting a dedicated IP address for full control over your sender reputation.

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Brevo Pros and Cons: An Honest Assessment

✅ The Pros (What We Love)

• Unbeatable Value: The free plan and affordable paid tiers offer more features for the price than almost any competitor.
• True All-in-One Functionality: Having marketing, sales, and chat in one place streamlines workflows and unifies data.
• User-Friendly Interface: Despite its power, the platform is clean and relatively easy for beginners to navigate.

❌ The Cons (What Could Be Better)

• Advanced Automation: While the workflow builder is excellent for most businesses, enterprise-level users might find it less flexible than hyper-specialized (and much more expensive) automation tools.
• UI Density: Because it does so much, the dashboard can feel a bit dense at times. It can take a moment to find the exact feature you’re looking for.

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Brevo vs. Mailchimp: A Quick Comparison

Feature	Brevo	Mailchimp
Pricing Model	Based on email sends	Based on contacts
Free Plan	Unlimited contacts, 300 emails/day	500 contacts, 1,000 emails/month
Built-in CRM	✅ Yes, on all plans	❌ No, separate product
Best For	All-in-one value, scalability	Simple newsletters, brand recognition

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Who We Recommend Brevo For (and Who Should Pass)

Brevo is a Perfect Choice For:

• The Budget-Conscious Startup: Get a full marketing and sales stack for free, and scale affordably without worrying about your contact list size.
• The Growing E-commerce Store: Leverage transactional emails, abandoned cart automation, and SMS marketing in one place.
• The Marketer Who Hates Juggling Tools: If you want to simplify your workflow and consolidate your subscriptions, Brevo is your answer.

You Might Want to Pass If:

• You are a large enterprise with a complex, deeply entrenched tech stack that requires custom integrations.
• Your only need is the absolute most advanced, AI-driven analytics that enterprise-level platforms offer.

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Final Verdict: Our Unbiased Recommendation

After extensive use and in-depth review, our verdict is clear: Brevo is an exceptional platform that offers an incredible combination of power and value. For the vast majority of small and medium-sized businesses, it is the smartest choice on the market in 2025. It effectively replaces a handful of expensive, disconnected tools with one elegant, unified, and affordable solution.

If you are ready to stop juggling software and start building a truly integrated system for growth, Brevo provides the clearest path forward.

Common Questions:

1. Is Brevo good for beginners? Yes, Brevo is excellent for beginners. Its drag-and-drop editors for emails and landing pages are very intuitive, and the dashboard is clean and easy to navigate. While it has advanced features, the core tools are designed to help new users get started quickly without a steep learning curve.

2. What is the biggest limitation of Brevo’s free plan? The biggest limitation is the daily sending cap of 300 emails. While you get unlimited contacts and a full suite of tools, businesses that need to send campaigns to their entire list at once will likely need to upgrade to a paid plan for a higher sending limit.

3. Can Brevo completely replace HubSpot for a small business? For most small businesses, yes. Brevo provides the core functionality of HubSpot’s Marketing Hub and Sales Hub (like email marketing, automation, and a CRM) in a single platform for a fraction of the cost. HubSpot is more powerful at the enterprise level, but Brevo is the more practical and cost-effective all-in-one solution for SMBs.

4. How does Brevo’s CRM compare to a dedicated CRM? Brevo’s CRM is excellent for managing the entire customer lifecycle within your marketing platform. It’s perfect for tracking deals, logging interactions, and segmenting contacts. A dedicated, enterprise-level CRM like Salesforce will have more advanced customization and reporting, but for most small and medium-sized businesses, Brevo’s integrated CRM is more than sufficient.

5. What is Brevo’s single best feature? While the email editor and automation are top-notch, Brevo’s single best feature is its all-in-one value proposition. The fact that you get a powerful marketing platform, a sales CRM, and live chat on a free plan with unlimited contacts is what truly sets it apart from every other tool on the market.